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Privacy Policy

Effective date: 1 January 2025 · Last updated: 1 January 2025
Questions? Email privacy@appscart.com

Contents

  1. Information We Collect
  2. How We Use Your Information
  3. Legal Basis for Processing (GDPR)
  4. Sharing Your Information
  5. Data Retention
  6. Your Rights
  7. Cookies & Tracking
  8. Children's Privacy
  9. International Data Transfers
  10. Security
  11. Changes to This Policy
  12. Contact Us

AppsCart ("we", "our", or "us") operates the website appscart.com and the AppsCart platform (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Service.

1. Information We Collect

1.1 Information You Provide Directly

When you register for an account, contact us, or use our Service, we may collect:

  • Account information: name, email address, password (hashed), company name, and billing address.
  • Payment information: credit card details (processed by Stripe; we do not store card numbers).
  • App configuration data: website URLs, app icons, colour preferences, integration keys, and other settings you enter into the platform.
  • Communications: support messages, emails, or feedback you send to us.

1.2 Information Collected Automatically

When you access the Service, we automatically collect:

  • Log data: IP address, browser type, referring URLs, pages viewed, and access timestamps.
  • Device information: operating system, device identifiers, and screen resolution.
  • Usage data: features used, session duration, clicks, and navigation within the dashboard.
  • Cookies and similar technologies: see Section 7.

1.3 Information from Third Parties

We may receive information about you from third parties, including payment processors (Stripe), analytics providers (Google Analytics), and authentication services if you sign up via social login.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and improve the Service
  • Process transactions and send related billing information
  • Send administrative and account-related communications
  • Respond to customer support requests
  • Send promotional communications (with your consent; opt-out anytime)
  • Monitor and analyse usage patterns to improve user experience
  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations

We do not sell your personal data to third parties for their own marketing purposes.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

  • Contract: Processing necessary to perform the contract between you and AppsCart (e.g., account registration, app building, billing).
  • Legitimate interests: Processing for fraud prevention, security, and product improvement, where your interests and rights do not override ours.
  • Consent: Marketing communications and non-essential cookies (you may withdraw consent at any time).
  • Legal obligation: Processing required by applicable law.

4. Sharing Your Information

We may share your information with:

  • Service providers: Third-party companies that assist us in delivering the Service (e.g., Stripe for payments, AWS for hosting, Postmark for transactional email, Intercom for support chat). These providers are contractually bound to protect your data.
  • Analytics providers: Google Analytics and similar tools that help us understand platform usage. These providers may use aggregated, anonymised data.
  • Legal authorities: When required by law, court order, or to protect the rights, property, or safety of AppsCart, our users, or the public.
  • Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

We do not share your personal information with advertisers or data brokers.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymise your personal data within 90 days, except where we are required to retain it for legal or regulatory purposes (e.g., billing records retained for 7 years in many jurisdictions).

App configuration data (website URLs, settings, build history) is retained for 30 days after account closure and then permanently deleted.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data ("right to be forgotten").
  • Restriction: Request that we limit how we process your data.
  • Portability: Request your data in a machine-readable format.
  • Objection: Object to processing based on legitimate interests or for direct marketing.
  • Withdraw consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email privacy@appscart.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

7. Cookies & Tracking

We use cookies and similar tracking technologies to operate and improve the Service:

  • Essential cookies: Required for login sessions and platform functionality. These cannot be disabled.
  • Analytics cookies: Google Analytics to understand usage patterns. You may opt out via Google's opt-out tool.
  • Marketing cookies: Used only with your consent to personalise ads and measure campaign effectiveness.
  • Preference cookies: Remember your settings (e.g., dashboard preferences).

You can control cookies through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect platform functionality.

8. Children's Privacy

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal information, please contact us at privacy@appscart.com and we will take steps to delete such information.

9. International Data Transfers

AppsCart operates globally. Your information may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection as your home country. Where we transfer data outside the EEA, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

10. Security

We implement industry-standard security measures to protect your data, including TLS/SSL encryption for data in transit, AES-256 encryption for sensitive data at rest, access controls and role-based permissions, regular security audits and penetration testing, and SOC 2-compliant infrastructure hosting.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a prominent notice on the Service at least 30 days before the change takes effect. Your continued use of the Service after the effective date constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: